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ESPN to launch live European sports channel (Read 673 times)

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ESPN to launch live European sports channel
Sep 27th, 2004, 7:00pm
The Walt Disney Company's ESPN sports television network is in discussions with European broadcasters to launch its first live channel in the region after securing a beachhead with the introduction of its Classic Sports platform.
Russell Wolff, MD of ESPN International, told The Times that "we have had discussions, and are in discussions, with a variety of people" to launch a live 24-hour ESPN channel in Europe." The talks come as ESPN launches ESPN Classic Sports on Germany's Kabel Deutschland, taking its total audience across the region to more than 14 million households in 37 countries. ESPN is also in talks with BSkyB to broadcast the channel, which replays footage from past sporting events.  
http://www.advanced-television.com/2004/news_archive_2004/Sep27_Oct1.htm#espnlau nch
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